Level 5, the video game publisher, recently addressed the use of generative AI in promotional videos from its "Vision 2026 II Dream" presentation. The company offered its deepest apologies for causing suspicion in its production process, attributing issues to both inexperience with generative AI and simple human errors. This clarification follows CEO Akihiko Hino's earlier apology, underscoring Level 5's commitment to transparency.
AI vs Human Error Clarified
Level 5 meticulously distinguished between actual generative AI use and misattributed human design choices or errors. The publisher firmly asserted that generative AI is not directly employed in the actual production of its video games. This distinction is vital for fans concerned about artistic integrity. Revised versions of promotional videos will be uploaded to correct errors and clarify the creative process, reaffirming manual craftsmanship in core game development.
Yokai Watch 2 Illustration Details
A significant part of Level 5's explanation covered an image concept illustration for Yōkai Watch 2: Hunted Domain that drew scrutiny. Level 5 detailed specific elements causing confusion, showing original and revised versions alongside reference materials.
- Electrical Poles: Suspected AI simplification of background electrical poles was clarified. An in-company designer hand-drew these, intentionally simplifying them using personal reference photos. No AI was involved, reflecting a common artistic practice.
- Vending Machines and Rain Gutters: Similar questions arose regarding simplified details. Level 5 confirmed these were hand-drawn, with simplification resulting from human error, not AI generation. This highlights the challenge of differentiating human artistic shorthand from potential AI artifacts.
- Missing Bicycle Brake Levers: The absence of brake levers on a bicycle was explained as a consistent design element. Level 5 noted original Yōkai Watch 2 games on Nintendo 3DS also depicted bicycles without brake levers, underscoring series consistency.
Level 5's Future AI Approach
Level 5 outlined a revised policy for AI use. The company will only leverage AI for "efficiency purposes," aiming to streamline internal workflows without compromising creative control. Crucially, Level 5 pledged to avoid using generative AI in any video content directly presented to users. This commitment seeks to rebuild trust and ensure public-facing materials accurately reflect the studio's hand-crafted artistry. It establishes a clear boundary between internal tools and external user experience.
Vision 2026 II Dream Context
This statement follows CEO Akihiko Hino's prior apology during the "Vision 2026 II Dream" presentation. Hino acknowledged experimental "cutting-edge AI" use for a "phenomenal presentation," recognizing it "might have offended some." The presentation showcased titles like Yōkai Watch 2: Hunted Domain, Pufflings: Journey Through a Fantasy World, DECAPOLICE, Fantasy Life i: The Girl Who Steals Time, and Professor Layton and the Curious Village, along with a Professor Layton making-of video and Tokyo Game Show 2026 booth preview, highlighting Level 5's extensive future plans.
Concluding Thoughts
Level 5's detailed explanation and apology demonstrate commitment to transparency and community feedback. By clarifying perceived errors—differentiating genuine AI involvement, intentional design, and human mistakes—the publisher aims to reassure its fanbase. Their pledge to use AI strictly for internal efficiency and avoid its use in user-facing video content marks a significant step towards restoring confidence in their production processes and promotional materials. Level 5's dedication to unique artistic vision remains paramount.
