Bandai Namco Announces Company Restructuring, Personnel Changes

By mintory
Bandai Namco Announces Company Restructuring, Personnel Changes

Bandai Namco Announces Restructuring and Executive Changes

Bandai Namco Holdings has revealed a comprehensive restructuring plan that will take effect on April 1. This initiative involves significant organizational changes and personnel adjustments at the executive and departmental head levels across its various business units. The affected units include Bandai Namco Holdings itself, Bandai (the toy and hobby business), Bandai Namco Entertainment (BNE, the digital business), Bandai Namco Filmworks (BNFW, the video and music business), and Bandai Namco Experience (BNEX, the amusement business).

Key Personnel Appointments

Several noteworthy personnel changes have been announced as part of the restructuring. Osamu Sarudate will assume the role of executive officer of the card business division at Bandai. Previously, Sarudate held a position in the Bandai Namco Entertainment NE production department unit 1. Koji Tezuka has been appointed as the new executive officer and head of the Gundam division at Bandai Namco Filmworks. Tezuka previously served as the general manager and an executive officer within the card business division. Yuzuke Minagawa will take on the role of executive officer of the CX park business division at Bandai Namco Experience. Minagawa's previous experience includes roles in the business development division and the facility development division.

Departmental Reorganization and Renaming

In addition to personnel changes, several departments and divisions have been internally reorganized and renamed. A notable example is the renaming of BNE's AE division's "765 Production" to "IP & Contents Production." This change is intended to promote worldwide expansion of the company's intellectual property and content.

Strategic Alliance with Sony Group Corporation

Bandai Namco Holdings and Sony Group Corporation entered into a strategic business alliance agreement in July. As part of this agreement, Sony agreed to acquire 16 million Bandai Namco shares held by existing shareholders for approximately 68 billion yen (about US$464.5 million). This investment makes Sony a shareholder holding approximately 2.5% of the total issued shares of Bandai Namco.

Joint Investment in Web3 and AI Company Gaudiy

Earlier in May, Sony Group Corporation and Bandai Namco Holdings jointly invested 10 billion yen (about US$68.3 million) in Tokyo-based Web3 and AI company Gaudiy. This investment marks the beginning of a strategic entertainment and technology partnership between the three companies. The partnership aims to leverage Web3 technologies and artificial intelligence to create new entertainment experiences.

Nintendo's Acquisition of Bandai Namco Studios Singapore

Nintendo announced in November that it has entered into a share transfer agreement with Bandai Namco Studios to acquire the latter's Singapore-based subsidiary support studio, Bandai Namco Studios Singapore. Upon completion of the acquisition, the studio will become a wholly owned subsidiary of Nintendo and will be renamed Nintendo Studios Singapore. Nintendo will acquire 80% of the studio's shares on April 1, 2026. The remaining shares will be acquired sometime after that, "once the subsidiary's operations have stabilized." This acquisition will strengthen Nintendo's development capabilities and expand its presence in Southeast Asia.

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